Senang Insurance

Senang Insurance is a Kuala Lumpur-based insurtech platform specializing in on-demand insurance solutions for micro, small, and medium-sized enterprises (MSMEs) as well as individuals. Founded in 2018, the company simplifies insurance purchases and claims through a user-friendly app, offering flexible and affordable coverage tailored to different industries.

Senang provides a range of subscription-based and one-off insurance products, including Device Insurance, Screen Crack Insurance, Cleaning Insurance, and Domestic Travel Insurance with benefits such as accidental death coverage, medical expenses, and baggage delay protection. Operating through a B2B2C model, it integrates seamlessly into business platforms via API, enabling companies to embed insurance offerings directly into their services. As an insurance aggregator, it collaborates with multiple providers to offer customized policies, while its merchant portal allows businesses to issue policies instantly. A simple three-step claims process ensures quick and efficient payouts.

By bridging the gap between traditional insurance and digital convenience, Senang makes coverage more accessible and efficient. Its technology-driven approach ensures businesses and individuals only pay for the coverage they need, making insurance a seamless part of modern business operations. Through strategic partnerships and a strong focus on user experience, Senang is transforming the insurance landscape for today’s digital economy.