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Wobe represents Indonesia & Asia in the Final Round of Unilever’s International Startup Competition

Remember Wobe? The daring women graduates of Ideabox Batch 2?

The mesmerising financial and business mobile app for women is getting another big hype. Just this May, Wobe gracefully represent Indonesia and Asia in the Final Round of Unilever’s International Startup Competition, the Unilever Global Scale Up 2015. The competition was held by Unilever Foundry, the hub for Unilever’s collaboration and engagement with technology innovators in tandem with UK’s 2015 Digital Shoreditch Festival.

Tech start-up @wobe_id makes #entrepreneurship more accessible for women in #Indonesia w/ a micro-business mobile app— Building Markets (@BuildingMrkets) May 8, 2015

During the final in the United Kingdom, they faced GLIMR, the finalist and representative from the EU ( a marketing startup which enables 1-to-1 brand to consumer relationship with offline technology from iBeacons) and Little Bird from the United States (Social analytics tool and platform which helps businesses unlock valuable information in a structured social data. They can identify the biggest influencers in the market based on sphere of influence).

Just blown away by @wobe_id pitch at #DS15. Enabling women in developing countries to earn money via mobile. Outstanding! — Sinead Mac Manus (@sineadmacmanus) May 12, 2015


[caption id="attachment_1006" align="aligncenter" width="600"] Adrianna Tan on stage[/caption]

The festival includes a five-minute presentation and further five-minute Q&A to a panel of judges; Jan Harley, director at Unilever Ventures, Rose Lewis, co-founder of Collider and Tarah Feinbery, CMO of Kite.

Some innovative startups pitching to Unilever Foundry to be selected for a pilot - really liked @wobe_id pitch #DS15— Kunal Chakraborty (@INSEADGrad) May 12, 2015


Unfortunately after a series of scorching pitches and deliberate evaluations from the judges panels, Glimr emerged as the Grand Winner. But hey for Wobe, being crowned as the Best Marketing Scaleups of Asia does not sound really bad, does it?


Wobe builds financial and business tools for low and middle-income Indonesian women, enabling users to start a micro-business in selling prepaid phone airtime, electricity, water payment vouchers and bus and train tickets. Wobe participates in Ideabox Batch 2, a start-up accelerator program organized in partnership between Indosat and Mountain Kejora Ventures.


About Ideabox

Ideabox is a tech business incubator powered by Indosat in partnership with Kejora and supported by Ooredoo Group.


We focus our investments on early stage startups related to telecommunication, media and technology sectors.


We run 120 days acceleration program to bring startups from ideas to awesome product.

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About Wobe

WoBe delivers a brand new take on financial services to the underserved — low income women in emerging markets.

Leader: Adrianna Tan


About Unilever

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.



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